| 1. Put an offer on the back of your business card | | | | will contact them. |
| to get people to sign up for your newsletter. For | | | | 8. Include a Forward to a Friend link in your |
| example, "visit my website com to download 20 | | | | newsletters so that your readers can forward an |
| Top Tips for Outsourcing to a Virtual Assistant". | | | | article to a friend that may find it interesting. For |
| When they land on your page, ask for their email | | | | this reason, also include a link to your sign up page |
| address in order to receive the free report. | | | | in each emailed newsletter. |
| 2. Include a newsletter sign up link in the signature | | | | 9. Offer email only discounts and tell visitors to |
| of all your outgoing emails. You can include this in | | | | your site that you do so. If they are interested in |
| a PS at the bottom of your email after your | | | | your services, they'll sign up in the hope of getting |
| name and before your contact details. | | | | a discount. |
| 3. Send an opt-in email to everyone in your | | | | 10. Ask telephone callers if you can add them to |
| address book asking them to sign up for your | | | | your newsletter list. If they have enquired about |
| newsletter. Make sure your don't just include | | | | any of your products or services, they are a |
| everyone in your contacts list in your newsletter | | | | prospect and won't mind your keeping in touch in |
| list, ask their permission first. | | | | this unobtrusive way. |
| 4. Join your local Chamber of Commerce and | | | | 11. Collect business cards and email each one |
| email the member list (if it's opt-in) about your | | | | asking for permission to add them to your |
| services with a link to sign up to your newsletter. | | | | newsletter list. Do not add them directly without |
| Again, don't just add everyone to your newsletter | | | | permission as this will not win you many friends! |
| list but introduce yourself by email and ask if they | | | | 12. Host back copies of your newsletter on your |
| would like to subscribe. | | | | web site as an archive. At the foot of each |
| 5. Run a joint venture with a complimentary | | | | article, include a link to your sign up page with a |
| business. Chose a business that provides services | | | | message to 'sign up to our newsletter for more |
| to a similar target market, for example small | | | | articles like these'. |
| businesses. Include a link in your newsletter for | | | | 13. When you've added previous newsletters to |
| readers to opt into the other businesses list, in | | | | your web site, Twitter the link to the article page. |
| exchange for their running an opt in for your | | | | Make sure there is a link to 'sign up for more |
| newsletter on theirs. | | | | articles like these' at the bottom of the article |
| 6. It's simple but very effective, include an opt in | | | | page. |
| form on every page of your web site. It's also | | | | 14. When you've added previous newsletters to |
| worth checking your web statistics to see where | | | | your web site, add the page address to your |
| people leave your web site. Check the last page | | | | Facebook status. Make sure there is a link to 'sign |
| they view before they leave and make sure | | | | up for more articles like these' at the bottom of |
| there is a note asking them to sign up for your | | | | the article page. |
| newsletter at the bottom of this page. | | | | 15. Include a link to your newsletter sign up page |
| 7. Consider a popup window which appears when | | | | on your Facebook profile and from time to time |
| a visitor leaves your web site. Ask for their email | | | | include it in your status. The day that you have |
| address so you can keep in touch - make sure it | | | | sent out your latest issue is a great time to do |
| links to information telling them about your | | | | this. |
| privacy policy, how to opt out and how often you | | | | |