| There are certain components every virtual | | | | page because of you - they arrived on it because |
| assistant should have on their website to create | | | | of THEM, because they have a need; so, avoid |
| an effective online presence. Here are the six | | | | talking directly about yourself - You want to |
| things that, as a virtual assistant, your website | | | | focus on using the word, YOU and limit the use of |
| should not be without: | | | | words like I, We, or Us. Show them you |
| 1. Home Page | | | | understand where they are coming from and |
| Your home page is the page most of your | | | | present the solutions you have to make their lives |
| visitors will land on. It serves as a hub for all your | | | | easier. |
| other pages; on it people should be able to clearly | | | | 4. Testimonials Page |
| understand what it is you do. Your navigation | | | | I can't tell you how important it is to have |
| should be...well, easy to navigate. | | | | testimonials. You can tell them you're great, but |
| Your home page is the place to talk about your | | | | you need testimonials to back it up - otherwise |
| customer or visitor; not yourself. Capture their | | | | it's just all hype. |
| attention with an open ended question. For | | | | What's the best way to get a testimonial? That's |
| example, "Do you find yourself wishing there | | | | easy...just ask! Most clients are more than happy |
| were more hours in a day? Need an assistant to | | | | to provide a testimonial, but don't think about it |
| help you keep up?" Grab your visitor's interest | | | | until you ask. |
| right away, before they hit that back button! | | | | 5. Blog |
| 2. About Page | | | | I know blogging isn't for everyone, but I can't |
| The "About Page" is where you can talk about | | | | recommend it enough. There are so many |
| you. People go to this page because that's what | | | | reasons to blog, because it creates great content |
| they want to know. The only requirement for this | | | | that people will want to link to, creates fresh |
| page is that you should ALWAYS have a | | | | content to keep the search engines happy, is an |
| picture of yourself on this page. If you have | | | | excellent way to be found for longer key |
| video, even better, but you at least need a | | | | phrases, and helps to show others that you are |
| picture. It doesn't matter what you think you look | | | | an expert in the field. |
| like, if you have purple hair, horrible acne...there | | | | Whether you decide to blog or not is obviously up |
| needs to be a picture of you, it helps people feel | | | | to you, but at least you know now what you are |
| more connected and in turn increases their trust. | | | | sacrificing if you chose not to. |
| You'll want to include some basic background | | | | 6. Contact Page |
| information (where you are from, experience, | | | | I think this one is somewhat self explanatory; this |
| etc.), but also show people a more personal side, | | | | is where you will list how people can get in touch |
| talk about your kids and/or pets, your passions, | | | | with you. You will want to have an email address, |
| hobbies.... let your personality show through. | | | | phone, office location, etc. You may also include a |
| 3. Services ( aka Solutions) Page | | | | contact form. If you do....please, test it! Nothing is |
| Your services page (or pages) is one of the most | | | | worse than having a contact form that doesn't |
| important pages on your website, probably the | | | | work. You can lose immediate business, and lack |
| most important. This is where you present the | | | | of response can create negative word of mouth. |
| solutions you provide, because although you're a | | | | Do you have each of these sections on your |
| virtual assistant, you're also a solution to the | | | | virtual assistant website? If not, there's no better |
| client's problem. Your visitor did not arrive on your | | | | time to get it done! |