| You are giving some serious thought to producing | | | | your e-book won't sell. So if you haven't written it |
| a well written, informative e-book that will raise | | | | yet, it would really be in your best interests to |
| your credibility and trust ratings with clients or | | | | have a Virtual Assistant do market research. |
| customers. You want to get your message out | | | | Additionally, she can take a snapshot of what's |
| about your niche services to help you create | | | | already on the Internet. This way, you will know |
| ongoing, lifelong multiple streams of income for | | | | what your competitors have to offer and, more |
| your online business services. | | | | importantly, what it is they lack in their e-books. |
| You have the idea for your first e-book. In fact, | | | | Don't ever let competition stop you. Your voice is |
| you have more ideas than time or the necessary | | | | your own and that is what you have to offer. |
| technical skill to get it done. However, in this | | | | Step 2 - Virtual Assistant Helps You Write |
| electronic age, newsletters and ezines are not the | | | | Content |
| only things that you can publish without recourse | | | | If all you have time for is an outline, then you can |
| to a big name publisher. Now anyone can publish | | | | find a Virtual Assistant who specializes in content |
| their own book. | | | | writing to ghostwrite the e-book for you. Many |
| But... And here is where the list of reasons why it | | | | VA's have unique backgrounds and previous work |
| doesn't get done takes on a life of its own. | | | | experience that might prove to be an ideal fit for |
| | | | your project. The VA will also be able to pull |
| 1. You are too busy. | | | | together the content you already have - articles, |
| 2. You have little or no confidence in your writing | | | | interviews, blog posts, even e-mails - to use in |
| skills and find just blogging on a regular basis a | | | | your e-book. If you prefer to do your own |
| chore. | | | | writing, you can have your Virtual Assistant edit |
| 3. You have no earthly idea how to format an | | | | and proofread your draft; verify all the facts and |
| e-book to deliver it to your market. | | | | figures; confirm that all the resource links work; |
| 4. You don't have a list to market the book to. | | | | and compile information for the resources section. |
| 5. You don't have a PDF maker and even if you | | | | Step 3 - Virtual Assistant Builds Your Audience |
| did, you wouldn't know how to make hyperlinks | | | | You can spend thousands of dollars buying banner |
| clickable in your document. | | | | ads and running pay-per-click (PPC) campaigns to |
| 6. You don't work in Adobe Photoshop or another | | | | promote your upcoming e-book. Or you might |
| graphics editing program so making those terrific | | | | build a loyal audience ready to pounce on your |
| books covers has to be outsourced. | | | | offering. |
| 7. And what about Creative commons licenses? | | | | If you choose the latter, your Virtual Assistant |
| What are those and why do you need one? | | | | can help you set up a blog, write content for it, |
| 8. You don't know how to distribute the book and | | | | and build the buzz about it by harnessing the |
| don't have any real techniques for doing so once | | | | power of social media. (This is a topic that I will |
| you decide where you want to distribute, and | | | | go into much deeper in future articles.) |
| whether it is a free or paid download. | | | | Step 4 - Virtual Assistant Manages Your List |
| 9. Your social media marketing strategy is not | | | | You've heard it many times - your e-mail list is |
| fine-tuned to handle this. | | | | the single most effective tool to convert your |
| 10. And on it goes... | | | | blog readers into buyers. Whether you are |
| Even with this list of potential roadblocks, if you've | | | | starting from scratch or already have a sizable |
| never thought of yourself as a book author, then | | | | list, a Virtual Assistant can help you set up and |
| my question to you is - why not?! You are | | | | manage all the opt-in forms, autoresponders, |
| passionate and knowledgeable about your | | | | newsletters, blog broadcasts, and other e-mail |
| business. You have great ideas and unique insights | | | | communications. |
| to share. You already know your audience, its | | | | Step 5 - Virtual Assistant Helps You With the Big |
| needs and problems. | | | | Launch |
| In short, if you are not putting your hard-earned | | | | Going beyond your e-mail list can send your |
| knowledge to work in an e-book, you are missing | | | | e-book distribution literally through the roof. That |
| out big time both in terms of positioning yourself | | | | is, if the launch is done right. Of course, doing |
| as an expert and building an additional stream of | | | | things right usually means quite a lot of work |
| income. | | | | upfront. Once again, your Virtual Assistant is here |
| But you undoubtedly know all this already. More | | | | to help you. She can take care of pre-launch |
| than that, you might already have an outline or | | | | announcements; create a stream of content on |
| even a draft of your e-book stashed somewhere | | | | blogs, forums, in social media; coordinate your |
| on your computer's hard-drive. And you would've | | | | appearances on blogs and podcasts and take care |
| probably published by now if not for one or more | | | | of many tasks required for a successful e-book |
| of the issues listed above. | | | | launch. |
| Most business owners have way too much on | | | | Plus, by working with a Virtual Assistant who has |
| their plates. Their to-do lists are endless and | | | | web development experience, or who is |
| oftentimes frustrating. And frankly, launching an | | | | otherwise highly technically savvy, you don't have |
| e-book, even if the draft is ready, is no small | | | | to worry about setting up squeeze pages, sales |
| task. But do you know that you can outsource | | | | pages, shopping cart software, etc. And if you |
| much of the e-book creation and distribution to | | | | choose to run a pay-per-click campaign to boost |
| your Virtual Assistant? | | | | your sales even further, a Virtual Assistant can |
| Yes, a highly competent and technically savvy | | | | help you set up and run that campaign as well. |
| Virtual Assistant can help you with every step of | | | | Don't let lack of time stand in the way of |
| creating and launching a successful e-book. | | | | publishing an e-book. Your Virtual Assistant is here |
| Step 1 - Virtual Assistant Takes Care of | | | | to help you transform your valuable knowledge, |
| Research | | | | experience and unique insights into a |
| You can employ all sorts of marketing tactics and | | | | money-making authority-building e-book. |
| PPC tricks, but if there's no interest in your topic, | | | | |