| Is coming up with content for your website like | | | | speak directly to him or her? |
| staring at a blank page? Generate ideas for | | | | 4. Write as if someone will only scan your page. |
| content for your site by following this plan. | | | | You only have a few seconds to grab a |
| 1. Get ideas from other Virtual Assistants’ | | | | reader’s attention. Each page should |
| websites. | | | | contain lots of white space, 2-4 paragraphs, |
| Go to Google and type in “virtual | | | | bulleted and numbered lists, short sentences, |
| assistant”, or look in the International | | | | headings that stand out, and a few images. |
| Virtual Assistants Association member directory [ | | | | ACTION: Check your pages for short, concise |
| Don’t be tempted to copy text directly; it | | | | content. |
| may come back to haunt you! | | | | 5. Personalize a bit. |
| ACTION: List page headings and topics or other | | | | Your clients will come to trust and rely on *you*. |
| ideas you like. | | | | You are your "brand." Your temptation may be to |
| 2. Use keywords in your text. | | | | make your business sound big and successful, but |
| If you wanted someone to find your site in | | | | really your prospects want to know about you |
| Google, what words or phrases do you think they | | | | and your background and your personality. |
| would type in? Incorporate these keywords often | | | | ACTION: Find a picture of you, write a bio, or |
| in the text and paragraph headings of your | | | | post some fun facts about you. |
| website. | | | | 6. Give someone a reason to come back in the |
| ACTION: Make a list of key words and phrases | | | | future. |
| you will use throughout your site. | | | | Consider keeping your content fresh with: articles, |
| 3. Write with your client in mind. | | | | a contest, current events, a free report, |
| Who is your ideal client? Think about what type | | | | interviews or success stories of your clients, a |
| of business he or she owns, what his or her | | | | newsletter, product comparisons, resources and |
| biggest needs are, what challenges he or she | | | | useful links, a survey and survey results, a top 10 |
| faces day to day. Make it obvious why you can | | | | list, or a tutorial. |
| solve his or her problems. | | | | ACTION: Choose 2 things on your website that |
| ACTION: Describe the type of client you would | | | | you will update on a regular basis, and schedule |
| like to have. How can you make your website | | | | time next month to update them. |