| If you want to get serious about marketing your | | | | autoresponders, letting you send as many |
| online business, you will have to build an email | | | | followup messages as you like. That's essential |
| strategy. And as your business grows, the | | | | because most of your visitors won't place an |
| demands of keeping up with your email strategy | | | | order on their first visit, and by following up, you'll |
| may overwhelm you. That's when you should | | | | familiarize them with your product or service and |
| investigate both email marketing software and | | | | build your credibility. |
| services. What's the difference? | | | | The Pros and Cons of Email Marketing Software |
| Email Marketing Software | | | | and Services |
| Good email marketing software can relieve you | | | | Email marketing software requires you to buy it |
| of all the grunt work involved in keeping your | | | | for a rather hefty sum, and make sure you have |
| emailing lists up to date. It will manage your | | | | both the bandwidth and hardware to support it. |
| subscriptions and deletions, keep your customers' | | | | That can also be expensive. |
| profiles current, and even use an autoresponder | | | | Then you'll have to install it or pay to have |
| to send out a thank you following each order. It | | | | someone install it on your email servers, and you |
| will even handle your orders and payment. | | | | or your staff will have to learn how to use and |
| Having email marketing software can make you | | | | troubleshoot it. You'll also have to stay current on |
| feel like you've got a topnotch executive | | | | email regulations, and not send any mailings which |
| secretary keeping track of all those details so you | | | | trigger disfavor with the major ISPs. |
| can focus on improving your website and building | | | | But you won't have to pay ongoing fees, and |
| your traffic. | | | | you'll control exactly how the software handles |
| Email Marketing Services | | | | your email campaigns. |
| Using email marketing services is a great way to | | | | Aweber.com, getresponse.com, or another email |
| make sure your email campaigns don't receive | | | | marketing service will remove the hassle of |
| the kiss of death which comes from being | | | | managing your mass mailings and provide the |
| identified as spam. They'll send all you mailings with | | | | experience you need to avoid being blacklisted |
| unsubscribe options, and honor all removal | | | | and to build the best possible email promotional |
| requests within the required ten days. | | | | campaigns. |
| Being found to have sent spam can get you | | | | The most sophisticated services will even do a |
| fined, but it will also get your mailings blacklisted | | | | test emailing to help you fine tune your approach |
| and effectively kill your business! | | | | before doing a mass mailing, and you will get |
| Email marketing services will also let you either | | | | great targeting and personalization features to |
| send mailings to your customer base or to your | | | | boot. |
| opt in subscribers who may not yet be | | | | Although you'll have to pay ongoing monthly fees |
| customers. They can even assist you in creating | | | | which vary according to the size of your mailing |
| an opt in list, one of the most powerful marketing | | | | lists, the opinion here is that the competition |
| tools. | | | | between email marketing software and service |
| Two of the better email marketing services are | | | | goes in favor of the experience of the email |
| and They're great for their unlimited | | | | marketing services. |