Defining the Various Levels of the Virtual Assistant Industry

>works for/with a Staffing Agency, the Agency is
Defining three levels of Virtual Assistants - thetheir client, and not the end user.  So, if that
Traditional VA, Virtual Staffing Agencies, andsomeone is only working with/for the Agency, an
Virtual Business Manager.no other outside clients, then they are considered
By now you have no doubt heard about thean employee by the US Government standards,
latest craze in the business world — Virtualand should not be referring themselves as a VA,
Assistants (VAs).   But I am going to go out onregardless of how many “clients” the
a limb here and suggest that you have beenAgency assigns to them. 
misinformed of what this industry is all about.- Traditionally, the services are paid at a lesser
Do a quick Google search on the term Virtualrate than that of an individual Virtual Assistant,
Assistant.  You will find that there are a bazillionbut not always the case.
entries that come up.  Ok, maybe that is- Agencies tend to have a high volume of
exaggerating a bit, but you know what I mean. short-term clients, or clients that only want one
Take a closer look though.  You will have linksor two things done on a routine basis.
that give you information on theA Virtual Business Manager:
VA industry, links that are for the VAs- Is a relatively new term in the VA industry
themselves (training, programs, etc.), links that- Takes all the things that a VA does (admin
point to websites claiming to be VAs whotasks, etc.) and bumps it up a notch.
can’t even turn on a computer (sorry, had- Creates, documents and finds the means to
to vent there a bit), overseas VAs, VA staffingimplement systems to run their clients businesses
agencies, call centers - the list goes on and on.- Creates a team of VAs to support their clients
There are so many different types of businesses(Multi-Team VA), but is on a much smaller and
classifying themselves as Virtual Assistants, nointimate scale than that of a Staffing Agency
wonder you are confused as to what is what. - Tends to have a higher degree of Internet
To help you understand the VA industry a bitmarketing knowledge or have someone on their
further, here are a few definitions to keep inteam that does this for them
mind. - Oversees all the back-end aspects of their
A Virtual Assistant is—clients businesses, even acting on their behalf
- Someone who runs a business and they are thewhen needed
only entity in that business.  Meaning, they do all- “Partners” with their clients in their clients
the tasks themselves for their clients with thesuccess
exception of specialized tasks such as web design,- Acts as the “big picture” voice in their
graphics design, etc.  of which, they wouldclients business
sub-contract the work out.- Is best when the business owner needs
- Someone who has more than one client. Onlysomething more than your “every day VA”
one client stipulates you are an employee in the- When the client pays the VBM directly, and the
eyes of the IRSVBM pays any associates that may be needed on
- Someone who provides more than one type ofa regular basis.
service. Traditionally, VAs perform administrativeSo which type of VA is best for you?  Well, that
tasks such as word processing, desktop publishing,depends on what you are hoping to get out of
calendar and email maintenance, meeting  set up,your VA relationship, and only you can decide that
industry specific tasks, travel plans, etc. for sure. 
However and here is the kicker — to beTo help you further, here is an example of how I
called a VA, they should be doing more than onesee a client using each type of VA classification:
type of task for their clients on a regular basis. - Client Jane is a Business Coach.  She needs
For example, someone who only doessomeone to handle her basic administrative tasks
bookkeeping is a bookkeeper; someone who onlylike scheduling appointments, invoicing clients; some
does web design/maintenance is a web master,travel plans from time to time, sending out
someone who only provides transcription is awelcome packets, etc.  She needs someone to
transcriptionist, etc.  However, that does nothave minimal contact with her clients.  Client Jane
mean to say that the VA can’t specializecould use a Virtual Assistant.
in one area, but they should also be providing- Client Joe is a Real Estate Agent who only
other types of services as well.needs someone to go into his lead generation
- Someone who can be physically located in anysystem and process his leads.  He wants a daily
part of the world. Yes, there are some veryreport waiting for him every day when he gets
good VAs located in other countries, just beinto his office.  Client Joe could use a Staffing
careful to find the best one that fits yourAgency or a Virtual Assistant.
business needs, and not just on price. More on- Client Max is an author and speaker who needs
“over-seas VAs”  in the section below.help with scheduling his speaking gigs, setting up
- Paid directly by the client.appointments with publishers, proof reading, email
- Someone who work best with a small numbermonitoring, website maintenance, blog upkeep,
of ongoing clients, typically on retainersocial networking monitoring, travel plans,
A Virtual Staffing Agency is —bookkeeping, and the list goes on.  All of these
- More like the “Kelly Services of the VAthings a traditional VA or even several VAs within
industry” (temp agency).  These area Staffing Agency could do, Client Max really
traditionally huge conglomerates made up ofneeds someone to get inside his head, be one
several thousands of “VAs” .step ahead of him, create and document the
- There are a few US/Canada based VSAs thatsystems needed to maintain his business and
run using VA contractors compared tofacilitate the team that is needed to make this all
employees.happen.  Client Max wants someone to head all
- This is where I would also classify a goodof this up so he can focus on what he does best
portion of the” over-seas VA” companies— speaking and writing.  Client Max needs
that you see popping up all over the interneta Virtual Business Manager.
thanks to Tim Ferris his 4-Hour Work WeekIf you are interested in working with a VA but
book.  These companies run physical officesare uncertain of what direction you want to go,
where their employees come to work every dayfeel free to contact me for a free consultation.  I
and perform the tasks assigned to them. would be more than willing to talk it through with
- The client pays the Agency; the Agency paysyou to help you pick the best route for you and
the staff or team.  Therefore, someone whothe success of your business.