| One of the issues that small business owners | | | | Ok first think about what you to market, do you |
| may struggle with their marketing is paying | | | | want to promote your services, or your |
| attention to all the marketing tasks whilst trying | | | | products or something else. The more specific |
| to run a business. Without structure or routine | | | | you can be, about what yourwant to |
| built around your marketing efforts, you're likely | | | | market the better. Then after that, you should |
| to lose focus and get distracted something that's | | | | be thinking about the results you want from |
| far too easy for small business owners to fall | | | | your marketing activities. So ie your results could |
| into and make your marketing will fizzle, only to | | | | be to increase your online visibility, or to drive |
| find yourself franticly resurrecting your | | | | more traffic to our website etc. |
| marketing when you feel the client work has | | | | Once you've got that figured out you |
| dried up by this time its a little too late to be | | | | can make a start of creating marketing tasks |
| worrying about marketing. Steve Clarke | | | | list, and then break them into daily/weekly |
| (@uksalesmentor) says Marketing is like taking a | | | | monthly tasks. |
| shower – you have to do it often. (this | | | | So how do you get it all done? Well you can set |
| always tickles me) | | | | aside time to consistently implement your |
| The best way to manage your marketing tasks is | | | | marketing tasks, or you can work smarter |
| to make it a habit by integrating your marketing | | | | and deletate these task to your virtual assistant. |
| into your daily/weekly/monthly routines, so | | | | Below is tiny snippet of ideas to help you along |
| instead of a mish mash of activities, find | | | | to develop your marketing task for your |
| the marketing strategy that works for you and | | | | business. |
| stick to it. If you only have a few hours to | | | | Monthly Tasks |
| dedicate to marketing your business, then make | | | | - Your virtual assistant review and update your |
| those hours smore efficient. | | | | website page |
| Did you know that you you don't have to do it all | | | | - Format and publish your newsletter |
| yourself. You can build a team success team | | | | Weekly Tasks |
| around your business and part of your team can | | | | - Post 1-3 new articles to your blog. |
| include a virtual assistant allowing you to | | | | - Submit your main article to article various |
| leverage your time more effetively, your virtual | | | | article directories |
| assistant who can implement some of your | | | | - Your virtual assistant could research questions |
| martketing activities.From, blog posting to | | | | on Linkedin Answers and note the ones to which I |
| eBook creation, website traffic generation to | | | | might be able to respond. |
| social media marketing. Imagine now what you | | | | - Your assistant can repurpose one of your |
| can do if you had more time to spend on the | | | | articles bycreating a Powerpoint presentation from |
| things you love about your running your | | | | and then submitting it to Slideshare and Scribd. |
| business. | | | | |