| The old adage has it, and rightfully too, that a | | | | possible. |
| customer on your premises is not an interruption | | | | Setting up an emailing system where each |
| to your work, but the reason for it. He is the | | | | complaint and enquirer is dealt with promptly. This |
| most important visitor and is not dependent on | | | | gives the customer a sense of importance and an |
| you but you are dependent on him. He is a part | | | | assurance that they are dealing with real people. |
| of your business not an outsider. You are not | | | | While dealing with a customer it is important to |
| doing him a favor rather he is doing you one by | | | | develop a rapport with the customer, make a |
| giving you an opportunity to serve him. Both | | | | phone call whenever it is possible this is one way |
| online and offline business would do well to heed | | | | of establishing a rapport. In fact, it is important to |
| the aforementioned advice. However, not all | | | | develop good email etiquette and great telephone |
| businesses do and in time pay the price by losing | | | | skills when dealing with online customers. |
| out on business deals. | | | | It always pays to have your visitors and |
| It is very important to deal with customers in a | | | | customers leave their contact details on the site |
| manner that will send them away satisfied. A | | | | assuring them that the details will only be used to |
| dissatisfied customer will be a very bad walking | | | | contact them in case they need to be contacted |
| advertisement for your business, so try to make | | | | for customer service and not for sales |
| every customer feel important even if you | | | | promotions. |
| cannot service his or her needs at the time. | | | | Some online businesses are able to set up virtual |
| It is unfortunate that cyberspace is a very | | | | assistance services. This is another name for a |
| impersonal place when it comes to shopping. This | | | | call center. Through this service customers are |
| is especially true for small online businesses. There | | | | assured that the business is in fact a legitimate |
| is a need for personal interaction between the | | | | one and that they have a forum of appeal should |
| seller and the buyer; this is not possible in cyber | | | | they be dissatisfied with the service or product. |
| space. | | | | These practices of paying heed to customers |
| Apart from being unable to deliver personal | | | | service needs will take any online business a long |
| service, or perhaps because of it, online shoppers | | | | way indeed. |
| lack loyalty to a particular portal. They would | | | | Remember you will only get on shot at making a |
| rather skip from one online seller to the next in | | | | good impression with a customer, do not waste it! |
| search for better deals. This calls for setting up a | | | | Assure them that your services does not end |
| system where every customer or potential | | | | with closing a sale but that it is just the beginning |
| customer is dealt with in as personal a manner as | | | | of a mutually benefiting business relationship. |