| The other day a client asked me how to decide | | | | I offer a number of free mini-courses on my |
| what topics to write about for article marketing. | | | | website. One of my main goals with my article |
| This is a great question. When you decide to | | | | marketing is to meet my readers where they are |
| promote yourself and your business by writing | | | | at on each of those topics and then lead them to |
| and submitting articles it is so important to have a | | | | the next step - taking my mini-course. |
| clear idea on what exactly you want to promote. | | | | I've also used my articles to educate my readers |
| Let me give you a few examples: | | | | on a particular topic and then lead them back to a |
| What to Promote Writing Articles | | | | review where they can buy a product to help |
| If you sell services then you will need to draft | | | | them achieve what they need. An example is |
| your articles to guide your reader towards taking | | | | using audio on a website. I have written a number |
| the next step and finding out more. | | | | of articles on this and linked back to a review of |
| For example, if you are a virtual assistant then | | | | Audio Acrobat which is a fantastic software |
| some good article topics might be: | | | | program that does exactly what my articles talk |
| "How to decide if you're ready to hire a virtual | | | | about - adding audio to your website. |
| assistant" | | | | Let's outline the steps: |
| "The Advantages and Disadvantages of Working | | | | How to Promote Yourself Writing Articles |
| with a Virtual Assistant" | | | | 1. Decide on a clear purpose for your articles - |
| Or if you have a specific service such as | | | | What action do you want your reader to take? |
| WordPress Customization you might write: | | | | 2. Do your keyword research. |
| "How to Hire a WordPress Customization Virtual | | | | 3. Write your article and meet your readers |
| Assistant" | | | | where they are at. |
| I'm totally making those topics up. Please note | | | | 4. Have a clear call to action that leads the reader |
| that before you choose any topics it's very | | | | on to the next step. |
| important to do your keyword research. | | | | Always remember this: It is your job to tell the |
| Of course you may be selling products or even | | | | reader what to do next! Without a compelling call |
| doing affiliate marketing. You can use article | | | | to action they won't be visiting your website or |
| marketing very effectively to promote yourself | | | | buying anything from you. Always meet your |
| no matter what you are selling. The important | | | | reader where they are and tell them how to take |
| thing to keep in mind is that you need to meet | | | | the next logical step. |
| your reader where they are at. Write an article | | | | With that being said, the next logical step for you |
| that answers their immediate questions and sends | | | | to take is ACTION. Go get yourself an account at |
| them to the next step. | | | | Ezine Articles, write an article, get a good call to |
| Getting Email Signups Through Article Writing | | | | action in there and get yourself some traffic. |