| In today's world is it imperative that you rise | | | | name on Go Daddy or other provider. You should |
| above the crowd. It is a crowded world out there. | | | | have a website based on your name. It is like |
| There are millions of people looking for their next | | | | your telephone number. Having a personal website |
| assignment. | | | | will help your SEO dramatically. Today's version of |
| Increasingly companies and recruiters are finding | | | | being in the phone book. Have a simple site built |
| the people they want versus having individuals find | | | | containing your bio, what you do, your thought |
| them. It is a pull versus push hiring strategy. | | | | leadership, your blog, your press releases etc. |
| Many jobs aren't posted but are spread through | | | | Secondly your personal branding tools must be |
| word of mouth because companies don't want to | | | | unique and distinctive. I have blogged about this |
| get inundated and overwhelmed with resumes. | | | | before. Why do people with a powerful |
| When I post an add on Craigslist looking for a | | | | background and skill set have generic cards from |
| college student to be my admin assistant for 10 | | | | the internet that neuters their identity? |
| hours a week and specify that I am only looking | | | | You must have a strong social media networking |
| for students, I get resumes from people with | | | | presence. It will help your SEO and has many |
| MBA's looking for a career track. | | | | other benefits. When you encounter that risk |
| You don't distinguish yourself based on what you | | | | adverse hiring manager who asks you "So what |
| do. You distinguish yourself based on who you | | | | have you been up to?" You can say making |
| are. Most people focus on what they do and don't | | | | yourself a rock star on social media and |
| spend much effort on building their personal brand. | | | | demonstrate that you are more current than |
| I meet many marketers who market themselves | | | | they are. |
| very differently then they marketed their | | | | Create thought leadership and share your voice |
| previous clients. They seem to dumb themselves | | | | with a blog and by sending out electronically |
| down when they market themselves. They don't | | | | optimized press releases on wire services such as |
| spend what it takes today to do it for them. | | | | Business Wire. Market yourself like a company |
| I don't limit my personal marketing expenditure | | | | and not like somebody who works out of their |
| based on what is in the bank. I do it based on | | | | den. I have sent out three releases already this |
| what is the right thing to do. | | | | year on Business Wire. Do I like the costs? No? |
| If you Google Hank Blank my content is pages | | | | Do I like the results? Yes |
| and pages deep because I send out press | | | | Then create a very large and diverse network by |
| releases on Business Wire about my agency | | | | having at least 5 meetings a day. You aren't going |
| reviews, my speaking engagements and other | | | | to spread the word about yourself by hiding |
| thought leadership. | | | | behind your computer. Face time not Facebook |
| Here are some simple steps on how to rise | | | | leads to relationships. A great network will amplify |
| above the crowd. | | | | and spread your awareness and message. |
| First, register your name as your own domain | | | | |