How to Start Your Own Mailing List Business

Printed as news & information onlyThe date is extremely important. People change
Selling mailing lists can prove to be a profitableaddresses rapidly in this country. Names more
sideline to any mail order business. Many dealersthan 6 months old may be outdated. After this
rely on "direct mail" to promote their goods orperiod of time, it is best to throw these names
services. They are always interested in good,away. Or, you can make a "follow-up" mailing to
fresh prospects. The most popular classificationseach name on your lists. Send these letters first
of names are "Opportunity Seekers", "Cashclass with your return address plainly visible.
Customers" and "Mail Order Dealers". Mail orderThose that are "nixies" (undeliverable for one
dealers are the easiest names to obtain. To getreason or another), should be deleted. Instead of
them,, all you have to do is copy the namestyping the complete corrected list over again, you
& addresses of advertisers from currentcan have replacement names typed on a
mail order trade publications. For a good selectionseparate piece of paper. Then carefully cut out
of mail order magazines and newspapers, andand paste a replacement name over each name
answer ads for "Big Mails".that is no longer usable.
"Opportunity Seekers" are those that are lookingAfter the names are neatly typed,, take them to
for ways to earn extra income. "Cashyour printer. It will cost you about 3 cents to 4
Customers" are simply those that have madecents to have each sheet printed, if you order
purchases.100 copies at a time. This means that every 100
Never copy somebody else's lists. This couldcopies of each page will cost you between $3 and
involve you in "copyright infringement", a federal$4, but can be worth $100.00 to $300.00
offense. Also, you could be duplicating old, stale-depending upon what you decide to charge per
lists. To be successful, your names &100 names. The best way to establish the "going
addresses must be fresh and accurate. This willprice" is to check the ads of other mailing list
keep your customers coming back again anddealers in mail order trade publications. Never
again. To start, you need a computer or someonecharge the most, or the least. The middle of the
to type the names for you. Look in your Yellowroad is always best.
Pages under "Secretarial Services". Or, contactTo promote your new mailing list service, run ads
mail order dealers who sell names. Many of themlike this: FREE 50 fresh names of Opportunity
will do your typing at reasonable rates. AnotherSeekers! Free for long self-addressed stamped
suggestion is to contact the typing teacher ofenvelope! (Your name & address)". Ads like
your local high school or business college. Studentsthis will save you postage and envelope costs.
love to earn spending money-and it's goodWhen orders come in from your free list, also
practice for them, too.include a price list of other names you have for
The best way to have the names typed issale. Somewhere on your price list, say something
across the page. Use white paper and a freshlike "GUARANTEED DELIVERABLE! We supply 10
black or red typewriter ribbon-never blue. Each 8free names for every one that is returned!" This
1/2" x 11" page will easily hold 50 names. Eachwill cinch the sale, keep your customers happy
page should also be carefully coded in either upperand coming back for more!
corner as to the page number, classification andAnd for every customer that answers your ads
date typed. Use any code you wish, but one ofand/or buys names from you, you have another
the easiest is like this: "3CC10169". This meansname to add to yourmailing lists!
page 3, cash customers, typed October 16, 1999.