International Virtual Assistants Association - Charting a Steady Course Through a Rocky Economy

The International Virtual Assistants Associationwriting and marketing efforts.
(IVAA) and many of its members have beenMost recently, the IVAA elected Cindy Opong,
virtually thriving during the last few years, despiteowner of marketing and administrative services
(or because of) fluctuations in our economy. Sincecompany, Creative Assistants, to serve as
1999, the IVAA has been dedicated to thePresident in 2009. Like many virtual professionals,
professional education and development of virtualCindy Opong has a specific niche and passion -
assistants worldwide, as well as educating thehers is for technology, and this has made her a
public about the function and services VA's offer.leader in her field, highly sought after by both her
With over 1,000 members in over fifteenpeers and senior level executives all over the
countries (including the U.S., Canada, Great Britain,country. She is also a well-respected resource
India, Australia, France, Puerto Rico, Argentina,both to the online world and in her real-life
Kenya, etc.), IVAA is the premier industrycommunity of Colorado Springs. Like many virtual
association, setting standards for excellence andworkers, the shifting economy poses unique risks
offering a myriad of courses leading up to formalto Cindy's business, but she has been able to
certification (CVA).parlay her work with the IVAA into many key
What exactly is a Virtual Assistant (VA)? In theseprofessional relationships. Like many VA's in
belt-tightening times, more and more smalltoday's online world, Cindy has a passion for
business owners are turning to the "virtual" worldworking virtually as well as a unique skillset. In
for their secretarial and professional support.fact, like most of the volunteer executive team
Today's Virtual Assistants offer the sameat the IVAA, Cindy could be the poster child for
dedication, skill level and administrative servicesVirtual Professionals everywhere. With many
one might find in any office team, but they offeryears as an entrepreneur, a broad background in
these at a greatly reduced bottom line. Theadministration and a focus on high-end IT
difference is that a client only pays for the hoursservices, plus being a small-business owner herself,
an assignment takes -- there are no sick days,Cindy is uniquely suited to help her clients achieve
vacations, or company-paid benefits in the virtualthe highest level of productivity and profit on
world. It's just the work and nothing but the work!every project, every day.
And since VA's work remotely, the businessFor men and women working from home being
owner doesn't even have to provide a cubicle,able to form these online relationships (often
telephone, or a computer. Assignments arethrough social networking or chat rooms and
transmitted at the speed of light via the internetteleseminars), is "virtually" priceless. It is the key
or fax. In addition to the usual services liketo their professional sustainability and perhaps a
document creation, email management andhuge inroad to keeping our nation and its workers
transcription, many virtual assistants also offerviable, flexible and sought after in a changing
web design, online computer training, freelanceworld.