Measurable Goals For Performance Management

In a recent email to me, mezhermnt subscriber* quantity (the total amount of work performed,
Corina from Hong Kong asks:or output produced)
"This will be the first year my company uses the* cost (the total amount spent to perform the
SMART approach to do performancetasks)
management. As a manager, I am supposed to* efficiency or productivity (the best use of time
set up measurable objectives for myand resources)
subordinates. It's not a problem for me to set upSo what are some examples of measurable goals
measurable objectives for my assistant managersfor a secretary or personal assistant?
as they have deadlines to meet. But when itFirst we need to talk about the results that are
comes to my secretary and the clerical staff, Iimportant for a secretary or personal assistant to
am not sure how to set measurable goals forachieve, rather than get hung up on the duties
them as their duties are very routine and tedious.they perform. For example, rather than focusing
Could you give me some examples?"on the duties of "send agendas for meetings" and
Are deadlines the only thing worth measuring?"schedule appointments", one key result might be
Corina mentions that setting up measurable goals"their boss is always able to focus on the priorities
for her assistant managers is relatively easyand not distracted by administrative tasks".
because they have deadlines to meet. Does thisNext, what could be some goals for a secretary
mean that the only results worth measuring forto strive for over the coming year? One goal, in
the assistant managers is whether they completeline with the above result, could be to "Reduce
things by their deadlines?the proportion of administrative items that go into
What about completing the right things, instead ofthe boss's in tray or diary."
wasting time and effort and money on doingAnd lastly, how could you measure this goal? One
things that really don't need to be done at all?way could be to add the total hours the boss
And what about completing things well, instead ofspends on administrative tasks (or tasks that are
rushing to get it done on time but producing annot in their list of priorities) and divide it by the
end result that falls below the standards required?total time the boss works, to give a proportion of
Spend the time to think about results, beforetime spent in administrative tasks. Clearly the goal
thinking about goals and measures.is to reduce this amount.
So this is the first key to setting measurableSee how this thought process gets you
goals for performance management: first spendmonitoring important results, instead of just
some time to define the most important resultsmeasuring activity, like how many agendas were
that the person, in their role, is responsible forproduced or how many appointments were
achieving. And check that you've got the rightscheduled?
balance among those results using a checklistSo next time you're setting goals and measures
something like this one:for your staff, make sure the conversation starts
* timeliness (finishing the work on time, or with aswith a clear statement of the results they are
short as feasible cycle time or total effort)responsible for producing, as opposed to the
* quality (the goodness of the output produced,tasks they perform. Measure the results, not the
perhaps in terms of customer expectations ortasks.
standards)