| Statistics Prove beyond a Doubt as to Who the | | | | of reach and conversion rate. |
| Winner is! | | | | Given that all businesses are in the game to make |
| The internet revolution has truly changed how | | | | more money, the costs involved in creating |
| business is conducted all over the world. The | | | | implementing traditional television and print media |
| business world is captivated by the powers and | | | | marketing campaigns does not make any sense |
| the prospects the World Wide Web offers. Online | | | | at all in terms if returns when compared to the |
| marketing through the internet has become the | | | | benefits of employing online marketing strategies. |
| preferred mode of increasing consumer | | | | To start an online marketing program, all one has |
| awareness of their products and services of a | | | | to do is develop a website with content that is |
| significant number of companies the world over. | | | | enriched with keywords that attract prospective |
| Traditional media marketing done through | | | | customer traffic to your website at a far less |
| television, cinema and print medium has taken a | | | | price than running expensive traditional media |
| back seat to online marketing. Statistics on recent | | | | campaigns. More traffic results in more business |
| trends indicate a paradigm shift in the choices of | | | | and it is the job of the Search Engine Optimization |
| business owners, marketing managers and | | | | (SEO) /online marketing /Web development |
| executive assistants to use online marketing as | | | | companies to provide your website with all the |
| their prime marketing stratagem. However, there | | | | things needed to bring more visitors to it. Good |
| are a few skeptics who doubt the clout the | | | | online marketing strategists know the importance |
| internet holds vis-à-vis online marketing | | | | of competition analysis, keyword research, and |
| and a debate rages on the question of which is | | | | providing content that will be instantly visible to |
| better and which mode offers faster and better | | | | the algorithmic combinations of a typical search |
| results. My knowledge, wisdom and experience as | | | | process. The knowledge of how to entice |
| a man involved in online marketing strategies for | | | | potential customers to reach your website comes |
| quite a number of years makes me vouch for | | | | with years of experience and market research. If |
| the superiority of online marketing over traditional | | | | you already have a website and still do not find |
| media marketing. I will present some statistics to | | | | the expected amount of potential customers |
| justify my preference for online marketing, not as | | | | visiting your site, a good SEO/Online marketing |
| a proof of my knowledge and business acumen | | | | company will do a free evaluation of your website |
| but to put forward an unbiased opinion for the | | | | to recommend any changes needed. |
| sake of the readers. | | | | The second factor is the actual reach of a |
| - According to one recent survey done by a | | | | marketing campaign. In traditional media |
| popular and respected research organization, | | | | marketing, a business owner will not have any |
| about 72% of the American population own | | | | idea of how many potential customers he or she |
| computers and have access to the internet. | | | | is actually reaching. For example, if there are |
| About 28% of the world population has access to | | | | about 30,000 readers of a particular magazine or |
| the internet. The figures are likely to increase in | | | | newspaper, how will anybody know as to how |
| numbers rapidly. This validates the thrust and | | | | many percent of the actual readers have noticed |
| reach of online marketing. | | | | your marketing promo? Truth is there is no way |
| - The internet is the preferred medium at work | | | | of knowing it. In online marketing, powerful web |
| and the second preferred at home to the | | | | analytics keep track of the traffic to your |
| majority of the American population. Americans | | | | website based on which you can calculate |
| spend 14 hours per week watching television and | | | | conversion figures and make suitable changes in |
| 14 hours per week online. ( Google Statistics) | | | | the content or strategy to boost sales. |
| Nothing can illustrate better the potential reach of | | | | The third factor is conversion. One of the main |
| online marketing. | | | | differences between traditional media marketing |
| - The average consumer is more aware than | | | | and online marketing is the way in which |
| ever before. He or she is well informed about | | | | customers make a choice. In the former, a |
| products and services that they intend to | | | | campaign is addressed to a general audience, |
| purchase. The average consumer does not wait | | | | looking for potential customers while in the latter |
| for the marketing companies to reach them and | | | | it is the customer who is coming to you. He or |
| instead go after their choices based on | | | | she already knows what he or she is looking for |
| information sourced from the internet. ( Wikipedia | | | | and it thus makes it easier to convert the visitor |
| ) | | | | to a customer. |
| - 11 research firms predicted that online ad | | | | Good web development companies, SEO and |
| spending will grow at the rate of 12 to 19.4 | | | | online marketing companies are experts in the |
| percent in the year 2009 (eMarketer). | | | | way a potential customer searches and makes |
| - A study done in May 2008 revealed that 72% | | | | choices on the internet. This knowledge helps |
| of marketers said their online marketing budgets | | | | them in making needed changes to a website to |
| will increase or remain the same even during | | | | help the website generate more traffic and |
| recession (Forrester Research). | | | | thereby more business. |
| - Online marketing is one of the "recession proof | | | | All the facts stated above and especially the fact |
| corners" (New York Times). | | | | that online marketing is still growing even during |
| Now that the potential and reach of online | | | | these hard recession times should convince even |
| marketing has been established, let me proceed | | | | the die hard skeptic. The smart marketing |
| to illustrate how online marketing ranks over | | | | manager or business owner is taking action now, |
| traditional media marketing in many ways. There | | | | because it is their survival that may be on the line |
| are three vital factors that make online marketing | | | | and a professional online marketing company will |
| a more sensible choice when it comes to cutting | | | | be worth their weight in gold. |
| costs and increasing profits. They are cost, proof | | | | |