| Article marketing through article directories is a | | | | writing and set them to work on it. In fact, if you |
| great place to place links to your business website | | | | set up the account for the directory, you don't |
| and to maintain a high level content in order to | | | | even have to keep track of things; just set your |
| get more visibility and establish yourself and your | | | | assistant loose and watch your traffic rise from |
| business as experts. It is one of the most | | | | the increase in article links. After you approve of |
| efficient, long term ways to maintain online | | | | the quality, content and consistency, a good |
| marketing. Keeping up a steady stream of articles | | | | independent contractor, ghost writer or virtual |
| for marketing, however, is very time-consuming | | | | assistant will be able to work on article directories |
| and a lot of people either don't have the skill, time | | | | unsupervised and give you back progress reports |
| or both to write. An alternative to fully writing | | | | if you want them, when you want them. Some |
| them yourself is to outsource to an independent | | | | firms only outsource to individuals outside of |
| contractor, ghost writer or virtual assistant to | | | | North America, others only work with retirees, |
| write articles for article marketing. You will, of | | | | stay at home parents, and university students |
| course, need to provide information about your | | | | mainly in North America, some firms, like ours do |
| business, your intended audience and proprietary | | | | both depending on the need and budget. |
| and other words you want your assistant to | | | | Article marketing through article directories are a |
| utilize. | | | | great place to broadcast your business because |
| An independent contractor, ghost writer or virtual | | | | they are read by hundreds of thousands of |
| assistant trained and experienced in writing articles | | | | people a day and setting yourself up as an expert |
| can do a great job of representing your company | | | | is a great way to direct more traffic to your |
| and coming out with consistently high quality | | | | website. The articles on these directories stay for |
| content people will read and encourage them to | | | | a long time too, so you always have something |
| go to your site to learn more. | | | | with your name on it continuing to trickle traffic |
| Two major caveats: | | | | to your site. Writing enough articles in order to |
| * Make sure that you have full and exclusive | | | | gain visibility in these directories, however, takes a |
| rights to the articles generated by the | | | | lot of work and a certain amount of skill in writing, |
| independent contractor, ghost writer or virtual | | | | so you should consider outsourcing this aspect of |
| assistant, that way the articles are yours to have | | | | online marketing to your assistant. You can find a |
| published just as if an in-house employee was | | | | writer for your website through an outsourcing |
| writing them for your business. | | | | firm that will only charge you a fixed monthly |
| * Make sure to read, review and approve all | | | | cost that is much lower than you'd pay to directly |
| articles written to make sure they positively | | | | hire an employee and you get someone |
| represent your business image. | | | | guaranteed to be an expert writer and |
| When you follow the two caveats above, you'll be | | | | researcher. It's definitely worth the cost to get |
| able to see articles coming into the directories far | | | | someone writing articles for different directories |
| more regularly than you would if you had to do it | | | | and for your own website as well if you're so |
| on your own and you won't have to be | | | | inclined. Hire an independent contractor, ghost |
| concerned with your own writing skills; by hiring an | | | | writer or virtual assistant to handle the article |
| independent contractor, ghost writer or virtual | | | | directories and you'll be able to see much of your |
| assistant with plenty of experience and skill in | | | | online marketing work shrink. |