Pick Your Niche

As a successful Mobile or Virtual Assistant, youinformationo responding to calls and requestso
should regularly review your skill set and theassistance with completing annual insurance
types of services you offer your clients. Whenpaperworko purging and shredding old appraisal
you begin to write down the things you do best -fileso keeping track of continuing education
your skill set - consider how you can targetpaperworko scheduling appraisal appointmentso
certain types of businesses to market to.assistance with billing and follow upo filing, mail
Use that list to see if you can fill a need for ahandling, etc.o bookkeeping
certain group of professionals - choosing a "niche."4. Business Consultants. These solopreneurs tend
If you choose a niche, you can easily become theto be overwhelmed with the administrative-type
"go-to" mobile administrative assistant or mobiletasks. They really need help with everything from
bookkeeper for that industry.making travel arrangements to polishing and
I scanned the websites of several virtualprinting multiple copies of a presentation. This list
assistants and talked with other mobilecould be endless, but here are some routine
administrative assistants. I wanted to know whattasks:o filing, faxing, photocopieso basic
markets and industries they served. The list Iorganizationo creating and preparing anything using
came up with was huge - there are plenty ofWord, Excel, Access, PowerPoint, and/or MS
potential industries to market to out there!Office Publisher (or any software that lets you
Possibilities include, but are not limited to:create reports)o researcho special event
1. Non-profit boards. These organizations work onassistanceo travel arrangementso billing or
a tight budget and generally need a limited numberreimbursement requestso document preparation
of hours of help each month. Tasks would(I use FedEx/Kinko's a lot for clients)o
include:o membership data entryo mailing eventsbookkeeping
(pledge drives, etc.)o special event planningo5. Attorneys There are solo attorneys out there
recording & transcribing meeting minutesowho run their own shops. They need all the
light bookkeeping (usually with Quicken orstandard administrative help, plus specialized
QuickBooks)assistance with paralegal or notary services. The
2. Independent Real Estate Agents. Often timesmore specialized your skills, and the more
they themselves are solopreneurs and need helpdetail-oriented you are, the more successful you'll
during busy times. You can provide assistancebe working with an attorney. Your work could
without the burden to them of being hiredinclude:o filing, faxing, photocopieso mail and paper
full-time. You could assist with:o managing themanagemento data entryo billing and follow upo
paperwork that accumulates during the listing andscheduling appointmentso notary serviceso
sales processo copying/printing sales brochuresoparalegal serviceso shreddingo bookkeeping
returning phones calls to prospectso pick up/dropWhile doing research, I discovered one Virtual
off signso creating sales brochureso purchasingAssistant in Virginia who "provides services
thank you gifts for clientso assistance filling outexclusively to Orchestras, ensembles, soloists,
annual insurance paperworko keeping track ofconductors and music industry vendors on an
continuing education paperworko filing, mailongoing or temporary basis." How cool a niche is
handling, etc.o bookkeepingthat?
3. Real Estate Appraisers. These solopreneursA word of caution, though, about choosing a single
definitely need help during busy times - theirs is aniche - if your chosen industry goes bust (like real
true feast or famine industry. Routine tasksestate is some states), you could see a lot of
include:o setting up new appraisal fileso managingyour business dry up quickly. So, pick a couple of
the large amount of paperwork associated withniches to specialize in - that way, if one is slow,
the appraisal fileso data entryo printing appraisalthe other is still there to keep you busy!