| A strategic online video marketing campaign is | | | | working on videos only after we have developed |
| perhaps the most under-utilized internet market | | | | a list of keywords and keyword phrases to |
| domination strategy for small businesses on a | | | | anchor our web video marketing campaign. |
| budget. Like every strategic marketing campaign, | | | | The keywords that we identify are then used to |
| it should be marked by large scale planning, | | | | develop the topics for the videos. This is very |
| alignment to the highest business goals, and | | | | important for getting the videos to generate |
| systematization (for the purpose of long-term | | | | significant organic search engine traffic. |
| monitoring and optimization). | | | | In creating a video for to market your business |
| The Power of A Strategic Web Video SEO | | | | online, or to pre-sell your products and services, |
| campaign | | | | it's very important that your headlines imply a |
| Imagine two Digital Media Consulting businesses | | | | benefit while leaving the viewer at least a little |
| decide to create a Web Video campaign to | | | | curious as to how the video will help them attain |
| generate more business from the internet. If they | | | | that benefit. |
| were both advised to create a single YouTube | | | | Benefit plus curiosity is the key for most lead |
| video as the centerpiece of their campaign, and | | | | generation advertising (which is what this tactic is). |
| restricted to spending the same amount, the | | | | Additionally, your videos should almost always end |
| video that is deployed as part of a strategic | | | | with an invitation to a landing page or email |
| internet marketing plan will produce 5 to 10 times | | | | capture page that offers either a great deal at a |
| the back end profits every time. | | | | significant discount, or a highly valuable bait piece |
| Why? | | | | in exchange for a name and email address. |
| A strategic online video marketing plan prepares | | | | So many businesses that venture into web video |
| for the back end utilization of such resources as | | | | marketing get this step wrong. If you send people |
| the YouTube Video clip. By planning in advance | | | | from your videos to your generic website, you |
| where watchers should be sent, and how they | | | | risk losing them for good. If you capture their |
| should be invited there, the video can be | | | | email addresses, you will have many opportunities |
| produced to do a better job of teasing a landing | | | | to drive them to your websites, partner websites, |
| page, or special offer. | | | | and to your products or services. |
| One of my favorite marketing mentors and | | | | If you do not currently use an email service |
| business consultants once said that, "strategy | | | | provider that offers a robust auto-responder as |
| makes every tactic work five to ten times | | | | part of the package, you can check out the |
| harder". Strategy is about all the overall planning | | | | services like Aweber and iContact. |
| and decision-making (choosing) that ensures that | | | | Video Promotion in a Strategic Campaign |
| each resource (or video) that is subsequently | | | | One advanced strategy that we help our clients |
| deployed in a plan is utilized to the fullest extent. | | | | execute is to syndicate your videos into multiple |
| An example strategic online video marketing | | | | video distribution sites, as well as to share your |
| campaign | | | | videos across your social media presence. |
| Any strategic marketing campaign should start | | | | is a great free video syndication service that |
| with a clear and detailed analysis of the business | | | | gives you the ability to syndicate your videos to |
| goals that are to be met. All the resources and | | | | over 10 of the top video sharing websites. You |
| tools that will be part of executing the strategy | | | | may decide to spend some money and get a |
| should be audited and confirmed to be affordable | | | | virtual assistant, or even an intern to syndicate |
| and available for use. | | | | your videos among the many video sharing sites |
| In consulting with clients, we look for market | | | | out there. |
| research that identifies key needs that their | | | | Finally, you can share your videos through your |
| customers have. We then develop a content | | | | social media in an organized and semi-automated |
| strategy around the 3 to 5 most important needs | | | | manner by using syndication tools to share the |
| that we identify (depending on the scope of the | | | | links to your social media contacts. Another thing I |
| project). | | | | like to recommend is to connect your videos to |
| In the next step, further research is conducted to | | | | themed and search engine optimized press |
| connect the needs we found to keyword | | | | releases. |
| demand, competition, and cost metrics. We start | | | | |