| Webinars are ways of reaching out to | | | | personal freedom. One solution to these expenses |
| people--prospects, leads, work colleagues, | | | | and this love of liberty that has arisen is the |
| staff--without having to go anywhere; yet they | | | | virtual office, where business can be conducted |
| offer a very dynamic and totally interactive way | | | | by an entire company via cell phones and PCs or |
| of having people from possibly all over the globe | | | | Macs or laptops. The webinar has arisen as part |
| come together mentally and emotionally if not | | | | of this new 21st century business culture. |
| bodily. They are a great embodiment of what | | | | If a person can take part dynamically in an |
| some would call a more "spiritual" reality, where | | | | important meeting for training or product and |
| people can meet together without having to go | | | | service learning while sitting in the comfort of his |
| anywhere. | | | | own office, or his den, or his favorite restaurant, |
| Of course, in a business sense, webinars offer the | | | | with no worry about plane tickets, car rentals, gas |
| ability to save buckets of money on travel and | | | | bills, tolls, hotel rooms, getting his suit cleaned and |
| other related meeting expenses while still having a | | | | pressed, spending nights away from his wife...why |
| full experience. Webinars are a far cry beyond the | | | | would he not do this instead of travel far and |
| large-screen TV meetings that seemed so cutting | | | | wide? The Internet and webinar have made this |
| edge a decade ago but never went all that far. | | | | once upon a time dream a tangible and pragmatic |
| They are even farther beyond teleconferences | | | | reality. |
| where there is just talk between several different | | | | The webinar can be an amazing sales and |
| people in just a couple of locations without any | | | | marketing tool. But it can also allow for |
| ability to see each other or interact with each | | | | collaboration on a project or important document, |
| other. Once upon a time these things were all | | | | an important marketing department meeting, or a |
| seen as great meeting options, yet expensive | | | | corporate training session. One person can reach |
| travel and expensive lodging to meet together in | | | | out to any satellite location that has a high-speed |
| person still was the state of the art. | | | | Internet connection with which to get "tuned in" |
| Now, our fuel costs and other travel costs have | | | | and connect. Customer solutions can be come up |
| risen dramatically; and people are busier than ever | | | | with and implemented in real time, too. A |
| and are seeking ways to not need to be so far | | | | company that makes use of webinars can make |
| away from home so much of the time. They are | | | | itself a powerful presence in the business lives of |
| more than willing, in many cases, to cut their | | | | its clients. |
| hours and their pay in exchange for more | | | | |