The Power of Questions

Questioning is a valuable skill for a Virtual Assistantfor the other person to answer, and doesn't
(VA). It's important to ask questions, the rightforce them to reveal too much about themselves.
questions. What questions do you have in yourFor example: How long have you been in
toolbox?business? Do you have a web site? Have you
You should be asking questions anytime you meetever worked with a VA before?
potential clients, when developing a new orOpen questions receive a longer answer and ask
existing client relationship, for obtaining servicethe respondent to think and reflect. They will give
feedback, when requesting testimonials, and inyou opinions and feelings and hand control of the
your marketing materials.conversation to the respondent. They are used as
Asking questions is important for several reasons.a follow on from closed questions, to develop a
First of all it shows people you are interested inconversation and open up someone who is rather
what they have to say and secondly because ofquiet. Use them to find out more about a person,
what the answers can reveal to you. The mosttheir wants, needs, problems, and so on and to
powerful thing asking questions can elicit isget people to realize the extent of their problems
potential opportunities, both with potential and(to which, of course, you have the solution). For
existing clients. These opportunities can supportexample: What would need to happen for you to
the development of a new client relationship, takeconsider hiring a Virtual Assistant? Describe what
an existing relationship to the next level or openthat relationship would look like. What is most
the door to new clients.important to you about your business?
Questions can be a powerful way of connectingMake it easy for your clients to provide you with
with the issues or challenges of potential clients. Ittestimonials. Asking questions facilitates this in
is a way of relating to them and getting them toaddition to allowing you to somewhat tailor what
connect you with the solution to their problems.the testimonial says. Ask the client if they would
When creating your marketing materials you wantbe willing to provide a testimonial and then create
to put yourself in your potential client's shoes andthree questions for them to answer.
ask yourself what question if asked of you wouldFor instance if you wanted a general testimonial
make you move forward. For example: Notyou could ask: What challenges were you facing in
enough time to focus on what you do best?your business? What made you decide to hire a
Looking for support to grow your business? WhatVA? What difference has working with a VA
would you do if you had more time?made?
Be sure that you ask both open and closedIf you wanted a testimonial on a specific issue
questions, starting with closed questions first.you could ask: Describe a specific challenge you
Closed questions can be answered with either awere facing. How did your Virtual Assistant
single word, a short phrase or with a yes or no.support you in overcoming this challenge? What
Closed questions give you facts, are quick andwas the result of the support?
easy to answer and keep control of theCopyright 2002-2006 - Virtual Strategies. All
conversation with the questioner. As openingRights Reserved.
questions in a conversation, as it makes it easy