Top Reasons Resumes Are Rejected - Too Bland and Generic

Check out this imaginary resume, used to applyachievements, right under your brief job
for a job as admin assistant at a small and alsodescription.
imaginary company:3. Have a career highlights list:If you've had a fairly
Julie Jobseekerlong and successful career, choose the top two or
Objective: Team player wishing to use skills tothree highlights to put in a special bulleted section
obtain employment in challenging officejust under your Profile or Qualifications summary.
environment. Skills include:A sentence or two for each will do, with more
- MS Office, Simply Accountingdetails coming later under the job description.
- Excellent communication skills, verbal and written4. Use testimonials: Something that can be very
- Highly organized, thrives in fast pacedeffective on resumes when appropriate is
environment Experience:testimonials. They can be very simple yet
Wowee Widget Company 2004-presenteye-catching, particularly if they're from someone
Administrative Assistantknown in the community, and they tend to carry
Duties:Filing, bookkeeping, photocopying, greetinga lot of weight and make someone stand out
and serving customers. Also did bank deposits andfrom the crowd. Pull out a sentence or two from
answered phone.a letter of reference, an award, or perhaps a
Let's stop there, because that's probably as farletter from an employer commending your
as the employer will read, seeing as he has 300performance. Just be sure you have permission
other resumes to get through. Now, what havefrom the person you're quoting, because you'll
we learned about Julie? Well, we've learned thathave to include their name and position. (The
she's an admin assistant who does...stuff thatphrase "Julie Jobseeker is a fabulous admin
admin assistants do.assistant!" with no name looks highly suspicious. )
If you were the employer, would you jump atAlso, make sure to use a work reference, not a
the chance to hire her? Would you read thispersonal one, preferably one that relates directly
resume and think, "Wow! Having her in our officeto the job you're applying for. So the quotation,
would be like a shot in the arm! We'd look"Julie made great lattes when she worked here,."
forward to coming in every morning!" Ummm...no.would be helpful if she were applying for work at
Would it surprise you to know that Julie is aa restaurant or coffee house, but would probably
charismatic, energetic, popular and loyal employee?be worse than useless when applying to be an
That she is trilingual plus she signs fluently inadministrative assistant, as would "No one works
American Sign Language? That she came up withharder or has more integrity than Julie!" if it were
a brilliant marketing idea that made the Woweea quote from Julie's Mom. So how does Julie's
Widget Company $20,000 in one week, an idearesume look now?
that came to her when she was serving as aJulie Jobseeker
volunteer at a building project in Namibia? OfProfile: Energetic and organized administrative
course it would surprise you! How could youassistant, with a talent for streamlining office
possibly know any of this if you'd never met herpractices to make them more efficient and
and only read her resume? How could thecost-effective. Disciplined and amiable. Known for
employer?going the extra mile to keep the customers
Your resume is your most important marketinghappy.
tool. You have 15 seconds to grab the hiringSkills include:
manager's attention and make him or her think,- Mastery of MS Office, Simply Accounting
"Hmmm. Interesting. I think I'll read further." Bland- Excellent communication skills, verbal and written,
and personality-free resumes just won't do this inin English, Spanish and Chinese (plus ASL)
a time where one job posting can bring in stacks- Highly organized, with a talent for multitasking
of resumes. So what should you do?and staying on track while under pressure "Julie is
a consummate professional as well as a popular
1. Be an individual: Figure out what makes youemployee. She keeps everything running smoothly
special and let your resume reveal this, and thewith her expertise and charming personality." Al
sooner in the resume the better. Right in theWowee, President, Wowee Widget Company
Profile section, sum yourself up in a few conciseProfessional Experience:
sentences, using words and phrases that are asWowee Widget Company 2004-present
free of clichés as possible. Show the employerAdministrative Assistant
what you have to offer them, not what they canFiling, bookkeeping, photocopying, greeting and
do for you. Show that you're special, and thatserving customers. Do bank deposits and answer
they'd be lucky to have you as an employee.phone.
2. Stress achievements, not responsibilities:Just- Received Wowee Employee of the Year award
writing the words "administrative assistant" or(out of 100 employees) two years running.
"sales manager" will give most employers a pretty- Conceived and implemented highly successful
good idea of what kind of thing you did at yourWidget giveaway campaign that made the
previous jobs. Of course, you still need acompany $20,000 in one week, or 150% over
sentence or two to outline the job, more if it wasexpected revenue.
a complicated or unusual job, and you do need to- Organized and ran the yearly Wowee Marathon
get those keywords in your resume, but whatFor Charity, raising a total of almost $3M over the
you want to highlight are the things you achievedlast 5 years. Better, don't you think? This resume
at that job. Did you come up with a new processpresents Julie as a real person; someone who
that saved everyone time and money? Did youmight be a highly desirable employee for your
work on a project that was highly successful? Didcompany. (Too bad she's imaginary.)
you do something extra, something beyond theSo stop using a bland, boring and generic resume
call of duty? If so, be sure to mention it - perhaps- give it some personality. Give it your personality.
in a short bulleted list of job highlights or