Trustworthy Support for Your Small Business

p>Small business owners wear all the hatswith staff management; and though the return on
required by their operation, and for many, that'syour hiring investment can benefit your bottom
part of the fun. Who wants to do the same thingline, is it by a convincing margin?
every day? Besides, you're a holistic thinker, youThe problem is that an employee's self-image
like to keep your attention on the big picture,differs so widely from the business owner's that
your finger in every pie.there's little realistic hope of shared conviction
Because you're excited about your product orabout the business. An employee is supported by
service, and even more importantly becauseyou; it is not a situation in which, technically
you're a wide-angle thinker, your business is doingspeaking, you are supported by them. Your
okay, maybe even well. If you've been at it aemployees may like you, be respectful and skilled,
while, perhaps you really take pride in its smoothand fulfill your work needs well, and still not be a
operation; and when you hit any bumps in thesupport to you beyond the specifics of their job
road, you're ready for them. You may evendescription.
venture to say that you feel fulfilled, connected,Nor should you, the business owner, expect any
and satisfied.more. As one who has endured the rigors of
On the other hand, perhaps you're just starting abusiness start-up, you should know that what it
new business, or you've been struggling to gettakes to own the operation is entirely removed
one off the ground, or maybe you've beenfrom what it takes to be an employee. Your
noticing declining sales, not to mention your ownfundamental motivations and personality types are
declining energy in a business you've had forvery different.
some time. For just about everyone, thereInstead of hiring a traditional employee, think
comes a point in your career when you'reabout the merits of working with a virtual
working hard at something and you're dedicatedassistant (VA) for your small business. A VA is a
to it, but somehow you do not feel fulfilled,business owner just like you, and understands
connected, or satisfied.what it is to be self-employed.
You could use some support. How ridiculous thatThough many VAs specialize, for the most part a
this is not everyone's first thought whenVA is not a coach, or consultant, or therapist. But
personally perplexed in any way. We carry somebecause you and the VA are collegial small
ancient taboo against asking for help. Rather thanbusiness owners, you may well come to rely on
seek assistance, people will assume tons of guiltthis relationship for the motivational, organizational,
over the fear that they're not capable of doing itand even emotional support it can provide.
all themselves. If this describes you, here's aA VA accomplishes administrative tasks for you
news flash for you: No Man or Woman is anthrough an independent B2B contract; and if you
Island! You may feel like one, but that's an illusion.work over time with one, not only will your work
Finally - or better, right in synch with yourget done professionally, but the VA will likely also
business plan timeline - you decide to get thatbecome a virtual partner in your business! You
support. You think about hiring employees. Thecan turn to him/her for advice, friendship, and
logic appears to be seamless: I will pay people topeer feedback almost as you would with an
be at my place of business and do work for me.honest-to-goodness partner.
This will reduce my work load and support theVAs often declare: My success is your success.
health and growth of my business.VAs encourage a cooperative market, where
This system has been in place from timeeveryone wins. Go ahead, get online and find a
immemorial, although there's always been anvirtual assistant company that looks right for you.
inherent flaw. The business owner replaces his/herThe internet connects islands to one another!
previous work load with new tasks associated