| Smart virtual assistants recognize the power the | | | | you use in-site linkage. An example of an in-site |
| Internet has to build their reputation and bring | | | | link would be the way your Navigation Bar links to |
| new clients to their doors. We often invest | | | | the other pages on your site, as well as |
| money in a beautiful site, launch it and expect to | | | | references in your content that take the visitor |
| be flooded with new clients. Unfortunately, they | | | | to another related page.The other type of SEO is |
| don't usually come. A beautiful web design and | | | | called Off Page SEO and this refers to how many |
| catchy business name is not enough to attract | | | | sites are voting for your site by linking to your |
| clients anymore. | | | | website pages. The On Page SEO relies on the |
| Just as in the brick-and-mortar world, location, | | | | secret formulas setup by Google. The Off Page |
| location, location is one of the most important | | | | SEO is more interested in how people are reacting |
| things you can learn about when it comes to the | | | | to your website. So if you get all of the formulaic |
| Internet. And the way to make your website | | | | pieces done correctly and have no one linking to |
| prime real estate is by achieving a good page | | | | your content or website, this will lower your score |
| ranking on Google. | | | | and in the spirit of Monopoly, throw you right off |
| While Google isn't the only search engine available, | | | | Boardwalk straight to Baltic Avenue. |
| at the time of this writing it is setting the search | | | | Fresh Unique Content. Google rewards websites |
| engine standards. So it only makes sense that in | | | | that are updated frequently with new information. |
| order to win traffic from the competition, we'll | | | | And this should be authentically new content, not |
| have to do it on Google's terms. So here are a | | | | keyword-speak. In the past some people have |
| few tips to start you on your way. | | | | tried to pack a lot of keywords on their pages, |
| Google Ranks Pages, not websites. If you have a | | | | but the actual content made little sense to its |
| website that is horrific in appearance but rich in | | | | human visitors and so instead of increasing |
| content, you'll beat out a competitor's perfectly | | | | customers, it actually worked to turn people |
| aesthetic website every time. So, as you add | | | | away. The easiest way to create regular content |
| content to you websites, choose key phrases and | | | | on your site is to incorporate a blog and post on |
| words that people would use to find your service. | | | | it at least 3 times per week. This has the added |
| The Internet abounds with them. Google and sites | | | | benefit of positioning you as expert and allowing |
| such as have key word research tools to help | | | | prospective clients to get to know you with no |
| you. | | | | risk. |
| The Two Types of SEO. Google uses two | | | | Learning how to make you business more visible |
| different criteria to rank websites. One is called | | | | on the web takes time, energy and financial |
| On Page Search Engine Optimization and this | | | | resources. And in most cases, it helps to have |
| involves the proper use of keywords as well as | | | | someone who doesn't speak geek-speak to talk |
| site structure, title tags, meta tags (both | | | | you through it all. |
| description and keyword tags) as well as the way | | | | |