| Social media is everywhere - it cannot be ignored. | | | | The reality is that Social Media opens up more |
| The most popular networks for small business | | | | opportunities for you than you can imagine. |
| owners are: Facebook, Twitter and LinkedIn. | | | | Potential clients can sample your expertise before |
| Chances are that you have a profile in each of | | | | they even send you an email or pick up the |
| these and strive to be pretty active. But is your | | | | phone to call you. If they like what they see, they |
| activity leading to productivity? | | | | will contact you. It's because they have benefited |
| Social Marketing Being active in the social | | | | from your work before even asking for your |
| networks is much like networking in person - if | | | | help. |
| you're doing it correctly. You should be making | | | | By being helpful, honest and approachable, you are |
| personal connections with people, having real | | | | sending out a positive message to the world that |
| conversations with them and above all, adding | | | | will lead to positive results. No one can deny the |
| value to their lives and businesses. Those in your | | | | positive energy created with these types of |
| network will appreciate your efforts to be truly | | | | actions. Successful people seek other like-minded |
| and genuinely helpful. Online or offline, this spirit is | | | | successful people. They also seek out individuals |
| absolutely client attractive. | | | | who are honest, transparent and generous with |
| At first, it may start out with the little things like | | | | their knowledge. |
| responding to a group question, or leaving your | | | | As a Virtual Assistant, you have a unique |
| feedback on a blog post you saw in your Twitter | | | | opportunity to showcase your talents and reach |
| stream. But if you're genuinely helping people, | | | | potential new clients just by actively maintaining |
| being friendly and conversing with others, people | | | | your social networking profiles. Be sure your |
| notice. Then, you'll be known as the "expert" in | | | | profiles are filled out, in their entirety, and that |
| the group, the go-to person that everyone waits | | | | you include a professional headshot. Also, be sure |
| to hear from. And sometimes, you'll be exactly | | | | to take advantage of the many features that are |
| the person a potential client is looking for to help | | | | available within each platform to create more |
| them solve a challenge they're facing. | | | | exposure for your business. |