Using an Auto Attendant For Better Customer Service

An auto attendant is an automated program thatcaller may be able to select option 1 on their
provides customer service over the phone. Suchphone keypad to hear a prerecorded description
programs are also known as virtual receptionistsabout the company's products and services. Or,
because, in effect, they are a sequence ofselecting option 2 may lead to another
digitally prerecorded and pre-designed scripts thatprerecorded message that provides information
are used as a replacement for the traditionalabout the company's hours of operation,
office receptionist. Businesses often debate overobserved holidays, and additional details that would
the use of an auto attendant, and callers also giveotherwise take up an employee's time. Option 3,
a wide variety of responses about their likes andon the other hand, could lead to a menu of
dislikes toward hearing a "machine recording"extension numbers and allow callers to choose
instead of a real human voice. Eventually, the typeexactly whom they want to talk to. Hence, even
of business that one is running and the desires ofat the most basic levels, an auto attendant can
its customers should be the factors that help inmake a company's customer services operations
deciding whether or not an auto attendant is thework more efficiently and also create a better
right option.customer experience for callers.
Similarly to how any receptionist reflects theCompanies can go many steps further in order to
image and voice of a company, business ownerstake full advantage of the benefits of an auto
must realize that making the choice between anattendant. With the right implementation, such a
auto attendant and a human receptionist dependssystem can expand according to a company's
on how it will impact their business internally andspecific needs and be customized in order to
externally. In most cases, a hybrid system is arepresent the company's voice. In general, larger
logical solution since it allows a company to reducecompanies can reap the greatest benefits
labor costs and streamline operations while alsobecause adding any sort of automation to their
allowing callers to opt to speak to a live person atcustomer service department can dramatically
any time. However, when seeking to improvereduce operational expenses. In some cases, the
customer service, an auto attendant can prove toauto attendant may recognize the caller ID, link it
be an effective tool.to the caller's account number, and automatically
Businesses can enjoy many advantages of havingforward calls to the appropriate sales agent. This
an auto attendant. Such automated programs arenot only saves time and effort for the caller, but
usually a low monthly cost that is minor comparedalso warns the sales agent about who is calling
to the costs of hiring a salaried receptionist. Ifand triggers a link that the sales agent can use to
budget is at a minimum, a company can chooseimmediately access the respective account
to get a less expensive system with defaultinformation.
functions. Although a very basic version, someFor an international company, an auto attendant
systems can be better than traditionalcan detect which geographical location a call is
receptionists when it comes to service becausebeing made from and automatically redirect the
they are conveniently available around the clock,call to the matching local office. Finally, the system
respond quickly to callers, and can attend tocan be customized with personal voice recordings,
multiple callers at once.greetings, and scripts in order to create a more
A well-built system will greet callers with apersonalized experience for the customer. As a
company greeting and enable them to interactresult, an auto attendant can become much more
through phone dialing or voice prompts in order tothan just a cold and mundane answering machine.
provide and gather information. For example, a