| If you're a virtual assistant who has a website to | | | | clients, then you're wasting sales copy space by |
| help sell your business services, then that's what | | | | also trying to educate your VA peers and |
| you should be pitching on your website: Your VA | | | | prospective VAs. Your job is to try to sell your |
| business services. Yet the websites of many | | | | VA services to get business clients. If you want |
| virtual assistants do so much more than just pitch | | | | to teach or coach other VAs then you should set |
| their VA services. And that's a mistake. Virtual | | | | up a separate website for that niche purpose. Or |
| assistants who try to do everything, be | | | | participate in VA forums on other websites |
| everything and sell everything with their website | | | | serving this purpose. Don't put links to this type of |
| will chase prospective clients away. In fact, you | | | | information that may lead your prospective clients |
| may not just be chasing prospective clients away | | | | astray of the reason why they came to your |
| but you also may be leading them away. To | | | | site. |
| make your website more effective you need to | | | | Are you trying to make money off of products |
| know exactly why you have it. | | | | not directly associated with you and your |
| WHY DO YOU HAVE A WEBSITE | | | | business? |
| Are you trying to attract clients? | | | | If you're running Google AdSense on your VA |
| If that's the number one purpose of your | | | | business website, stop. You don't want to distract |
| website, then everything on your website should | | | | prospective clients with ads to other businesses, |
| play a role in selling your services to prospective | | | | perhaps even competing VA businesses. Unless |
| clients. And that includes your navigation structure. | | | | you're making hundreds of dollars weekly from |
| Many of your prospective clients may purposely | | | | those pay per click ads, you're doing yourself a |
| come to your website. Or they may inadvertently | | | | disservice. You're leading your prospective clients |
| stumble across your website. No matter which | | | | right out of your website. The same goes for |
| road that prospective client took to get to your | | | | affiliate product ad banners and text ads. Do you |
| website, you need to show him or her which | | | | want clients to click out of your site? Are you |
| direction to go from there. Lead prospects | | | | substantially adding to your bottom line by having |
| through your site. Do this by starting with a great | | | | clients click away from your site? If you're trying |
| headline suggesting how a person will benefit from | | | | to increase client activity for your business, you're |
| your services. End their "guided" trip with a call to | | | | working against yourself by giving prospects an |
| action statement such as to contact you for a | | | | almost immediate reason to leave your website. |
| free consultation and quote. | | | | Let him get to know you before you send him to |
| Are you trying to educate people about virtual | | | | your competition and you'll have a fighting chance |
| assistants? | | | | to get his business, perhaps long-term. |
| Some virtual assistant websites prominently | | | | FINAL WORDS OF WISDOM |
| display a text-book definition about what is a | | | | Don't make a prospective client who is interested |
| virtual assistant. In reality, most prospective | | | | in using the services of a virtual assistant have to |
| clients want to know how you as a virtual | | | | hunt through your website to learn about your |
| assistant can benefit them. And it's best to tell | | | | services. Your prospective client doesn't need to |
| them in the most simple terms possible. Focus | | | | be excessively educated on the formalities of |
| less on the formal definition of a VA and focus | | | | what is a virtual assistant. He doesn't need to |
| more on the benefits of using a virtual assistant. | | | | know how to get into the VA business himself. |
| Show prospective clients bullet lists of benefits to | | | | He's not there to browse the ads for |
| them for using your services and bullet lists of | | | | complementary products. If he came to your |
| your services offered . Don't show a two | | | | website, the chances are he is purposely |
| paragraph definition explaining what is a virtual | | | | searching for a virtual assistant to hire, now or in |
| assistant---unless the purpose of your website is | | | | the future. |
| not a sales tool but rather an educational tool. You | | | | Make it easy on him to |
| can define a virtual assistant. Just do it in one | | | | ---navigate through your website information in an |
| sentence. Or better yet work that one sentence | | | | easy and logical manner. |
| definition into a sentence that discusses benefits | | | | ---discover the benefits of using your virtual |
| to the client. | | | | assistant services. |
| Are you trying to help other virtual assistants | | | | ---learn about your basic services, general rates |
| enter the business? | | | | and how to contact you. |
| If you're displaying information about how to | | | | Take anything off of your website that is not |
| become a VA, then the purpose of your website | | | | relevant to the reason you as a virtual assistant |
| should be to sell VA coaching or training services. | | | | have a website. Your benefit: More prospective |
| But if you are a VA trying to attract business | | | | clients contacting you. |