| p>Research has shown that it takes about 7 | | | | grammatical and spelling errors. |
| different exposures to a company before a | | | | Remember to promote your newsletter on an |
| prospect will buy. People rarely buy right away, | | | | ongoing basis. There are many places online |
| preferring to 'get to know' the provider first. | | | | where you can submit your newsletter, as well as |
| That's why newsletters are one of the most | | | | advertising on other places on the internet. |
| effective ways of online Virtual Assistant | | | | Remember, the more people that read your |
| marketing. A newsletter allows you to stay in | | | | newsletter the better. |
| contact with prospective clients, establish | | | | Encourage your readers to send your newsletter |
| credibility and gain trust. | | | | to friends, who in turn will also become |
| The best thing to do is either send out a weekly | | | | subscribers. Having a referral strategy might be a |
| or fortnightly newsletter. The key is to make it | | | | good idea here. You want to get as many |
| regular enough so that your audience doesn't | | | | readers as you can. Of course, people who like |
| forget who you are! Also, regularity and | | | | what they read will share it with others anyway, |
| consistency will give the correct impression that | | | | but why not give a discount or some other |
| you're on top of your game. A potential client is | | | | incentive if someone does refer another |
| going to see the dedication and knowledge that | | | | interested person? Always think of other ways to |
| you bring to your business. The more you put in | | | | increase your subscriber base, network and reach |
| front of them, the more they are going to | | | | potential clients. |
| become familiar with you and likely hire you. | | | | By following the above advice, you'll see your |
| Always provide good content in every newsletter. | | | | newsletter reach large amounts of potential clients |
| Don't just throw something together, make it | | | | all eager to read your tips, news and advice. |
| solid - after all, it's a piece of you that represents | | | | Your newsletter can also be used to sell |
| you, your business and your Virtual Assistant | | | | advertising space, feature other complementary |
| marketing skills. Make sure to give good | | | | businesses, and more importantly promote your |
| information and tips to help the reader. The | | | | services. Once readers are familiar with you, they |
| newsletter is where you can really promote what | | | | will see that you aren't just some person on the |
| you do. However, as a rule of thumb, 80% of the | | | | internet looking to make a fast buck, but you |
| content should consist of helpful tips, and 20% | | | | actually know what you are talking about. Virtual |
| should be about your own business. | | | | Assistant marketing is about establishing credibility |
| A lot of people are put off writing a newsletter | | | | and trust over a period of time. Through your |
| because they think they can't write well enough. | | | | newsletter, your readers will view you as |
| You don't need to be a fantastic writer - it's more | | | | someone to be trusted and when they need a |
| important to write conversationally and let your | | | | Virtual Assistant, you'll be the first one they think |
| personality shine through. However, make sure | | | | of. |
| you proofread your content carefully for | | | | |