| Careful consideration has gone into picking the | | | | operating overheads are key considerations in a |
| ideal virtual address that coincides with the | | | | business. While understandably that cost |
| branding of your business. The receptionist at the | | | | considerations are paramount in a business, it is |
| other end of the line sounds pleasing to the ear | | | | also important to understand the value proposition |
| and speaks the language of your partners and | | | | presented by the business decision. Weighing in on |
| customers. The meeting room is professional | | | | the cost savings, one should also be keenly aware |
| furnished with a tasteful executive look and feel. | | | | of the value proposition brought to the table to |
| Not to mention, the location is conveniently | | | | ensure a net positive yield on the outcome. |
| located, easily accessible via public transport and | | | | Having defined the parameters of our comparison, |
| ample parking space for partners, customers and | | | | it would make rationale business sense to decide |
| yourself. What remains to be considered are | | | | on the premise of the discussion. Having the |
| whether the benefits of having a virtual office are | | | | flexibility in aligning your business with the |
| Real or are the benefits purely Virtual? | | | | appropriate location without having to own (i.e. |
| Any business owner would agree that when it | | | | rent or purchase) the physical location is not only |
| comes to business, decisions made would have an | | | | cost savings but a value proposition in achieving |
| impact on the bottom-line and survival of the | | | | the appropriate branding for your business. Having |
| business. As a matter of fact, the most | | | | a human face and voice behind your business is |
| fundamental survival instinct of any business | | | | definitely a value proposition as it provides |
| owner would be the maintenance of positive | | | | credibility and assurance to your customers, two |
| cashflow between business quarters. Notably, | | | | key aspects of any successful business. Having a |
| fixed asset cost forms a substantial bulk of | | | | well-furnished meeting room to host your key |
| business cost, while renting or even purchasing of | | | | stakeholders and investors is a value proposition |
| a suitable office space adds considerable weight | | | | that assures them that you are not a fly-by-night |
| to overall business expenditure. Which begs the | | | | establishment. And all these can be achieved by |
| question again if the benefits of having a virtual | | | | aligning your business with the appropriate partner. |
| office tangible and substantial or simply fluffy and | | | | In short, the benefits of aligning your business |
| insignificant? | | | | with a strong partner is the cost savings that are |
| In an ironical manner of speech, any respectable | | | | achieved in having the flexibility of location |
| business owner would spare no expense in | | | | selection and back-end staff that does not add to |
| achieving maximum cost savings for the business. | | | | your actual head-count. While also having access |
| Be it negotiating for the best commercial | | | | to physical assets such as meeting rooms and |
| broadband deal with the telecommunication | | | | front-line receptionists. All in all, the benefits of |
| providers or purchasing power friendly appliances | | | | aligning your business with a virtual office are real |
| to cut down on electrical wastage, maintaining low | | | | and the value propositions are compelling. |