| Every salesperson knows that the key to the | | | | 3. Promotional gifts that are fun and eye-catching |
| executive's approval is often in the pocket of the | | | | offer the most marketing value. |
| admin assistant at the front desk. When you're | | | | And here is where we come to the rub. The |
| sorting out your budget for promotional gifts, it | | | | design of your printed mouse mats can make all |
| helps to remember that the office manager or | | | | the difference in the world in their effectiveness. |
| administrative assistant is very often the one | | | | A plain mouse mat that bears nothing but your |
| who decides whether your company gets the | | | | company's imprint will quickly fade into the |
| business, or whether it goes to your rival. | | | | background of the desktop. Printed mouse mats |
| Stocking up her desk with nifty gadgets that | | | | that offer novelty appeal, though, will catch |
| make her day a bit more fun or easier is a sure | | | | attention again and again. |
| way to keep your company at the top of her | | | | 4. Promotional items that make life easier build |
| mind when it comes time to restock the office | | | | brand appeal. |
| stores. | | | | Novelty printed promotional mouse mats that |
| Why choose printed mouse mats to make your | | | | offer something a little different offer more than |
| appeal for business? Just look at how good quality | | | | just a place to park your mouse. Choose mouse |
| printed mouse mats stack up to the main criteria | | | | mats with integrated calculators, or ones that |
| for choosing effective marketing and promotional | | | | include a picture frame for favorite photos, or for |
| giveaways. | | | | real novelty appeal, try one of the range of |
| 1. Choose something useful. | | | | mouse mats that double as a stress reliever. |
| You want to give promotional gifts that are | | | | Leading suppliers offer a range of fun printed |
| useful. When a large part of your business day | | | | mouse mats that includes a liquid filled mouse mat |
| consists of working with a mouse, there's little | | | | that shifts and changes colours as you move the |
| that's more frustrating than your mouse not | | | | mouse around on it. How's that for a fun toy and |
| tracking well. The mouse mat can make an | | | | stress reliever for a busy secretary? |
| enormous difference in how well your mouse | | | | 5. For high visibility, give coordinated gifts that put |
| works. Promotional mouse mats are very | | | | your brand in multiple places. |
| definitely a promotional item that will be used. | | | | If you're looking to make a maximum impact, |
| 2. The more often your promotional items are | | | | coordinate printed mouse mats with an entire |
| seen, the more effective they will be. | | | | desk set. A good promotional items supplier can |
| Mouse mats sit on the desktop every day, all day | | | | design a full range of desk accessories with |
| long. And unlike many other desktop promotional | | | | coordinated printing so that your brand and logo is |
| products, it's not used only occasionally. It's at | | | | up front and on your customer's minds all day |
| your fingertips, under your nose and impossible to | | | | long. |
| miss. | | | | |