| Creating compelling marketing materials is an | | | | little too real for a first time visitor. |
| exercise you cannot afford to skip or rush | | | | Instead, focus on your main "why", really drill |
| through. Your marketing materials are critical to | | | | down as to what motivated you to start your |
| your overall marketing strategy and brand. One of | | | | own business and work so hard. While divorce is |
| the important components in your marketing | | | | an unfortunate event in your life, the real |
| materials is "your story". | | | | motivator was that you had to find a flexible |
| In The Beginning | | | | career that allowed you to take care of your |
| Your story, of how you decided to become a | | | | children. Almost anyone can relate to you wanting |
| Virtual Assistant is a great way to educate your | | | | to provide for your children and raise them on |
| target audience about you, your expertise and | | | | your own. By giving your website visitors a |
| your passion. Your "why" is just as important as | | | | compelling "About Me" page, you are giving them |
| your expertise because it makes you relatable. | | | | a reason to find out more about you, your |
| Marketing your business should be authentic and | | | | services and your expertise. |
| real. You don't want to come across as sales-y or | | | | Another way to use your story in your marketing |
| pushy. No one likes the used car salesman | | | | materials is to relate to your target audience |
| approach. So make your marketing materials | | | | based on the solutions you provide. For example, |
| stand out with your story. | | | | you could add something like this to your services |
| How do you include your story in your marketing | | | | page: |
| materials? | | | | "Taking care of your family, your house and a |
| Writing a heartfelt message to your website | | | | successful business isn't easy. There just doesn't |
| visitors on your "About Me" page is one way to | | | | seem to be enough hours in the day to take care |
| convey your story. Many people look at the | | | | of everything and everyone else...let alone |
| "About" tab first to see who they are visiting. | | | | yourself. I know exactly how you feel, and I want |
| Who does this website belong to? Why did they | | | | to help you. I can help you get back some |
| start their business? What is their passion? And | | | | precious time in your day by taking care of tasks |
| most importantly, they are looking for a | | | | like..." |
| connection with you. Why should they hire you? | | | | By using an example like the one above, you are |
| While you want to be honest about your story | | | | speaking directly to their problems, identifying with |
| and your journey to becoming a Virtual Assistant, | | | | them as someone who knows what it feels like |
| you don't want to share private information. No | | | | to be overwhelmed, and then offering them a |
| one really wants to hear the sordid details of your | | | | solution. |
| divorce. As much of a hardship as this is, that's a | | | | |